Cyclability

Justine Aldersley Williams from Fibershed voiced her opinion about the system created by the human race through misleading marketing to sell an unwanted need by instilling the feeling of inadequacy and then the need to purchase the product for fulfilment. Fibreshed is a group of textile professionals aspiring to use locally grown natural fibres and dyes in a way that is beneficial for the climate. It is grown within a regenerative agricultural system and follows the concept of soil to soil.

The concept is that a garment made entirely of natural fibres, without the use of synthetic or chemical materials, is completely biodegradable and compostable, and can therefore feed back into a system of regenerative fibres by nourishing and regenerating the soil from which the fibres were first formed. Their model is circular and they give back more than they take.

Zero waste design research’s author Dr. Holly Mcquillan discussed her process and her research about minimising fabric waste at the garment cutting initial stage. In the beginning, clothing was draped rather than cut and customised to fit the individual in many cultures, such as the Japanese kimono and Indian Sari. However, today's fashion sector is responsible for 15–40% of the pre-consumer waste in raw fabric. The solution to pre-consumer waste during production is zero waste design. Due to its financial advantages, zero waste is a concept that more and more companies are increasingly exploring. The challenges if it comes to large scale production are as every pattern piece has to fit perfectly on the ‘block’ of fabric all measurements have to be very precise.

For decades multinational companies have extracted fossil fuels and produced non-biodegradable products which are then advertised as a need to make profits. These brands' economic growth relies on harming self esteem and consumers need to become aware of these practices. We as a planet are producing more than we need. Solutions like the environmental based regenerative agricultural system and the technological based zero waste design are essential for a circular ecosystem.